Following on from its well received “100 Cars for Good” program last year, Toyota announced at the Chicago Auto Show that it would be returning for 2012.
The program will run over the course of 100 days, with Toyota awarding 100 vehicles to 100 non profit organizations in the US. In order to determine which non profits receive the cars, Toyota has organized a public voting pole on its corporate Facebook page, with the winners selected based on the highest number of votes.
Non profits interested in participating in the program can register online, beginning March 12, with the enrollment process lasting for two weeks or until 5,000 applications have been received. From these, an independent judging panel, whose members specialize in the fields of philanthropy and social responsibility will select 500 finalists. These finalists are then invited to submit videos showing how the addition of a new vehicle would help them in their work. Each of the videos will be posted on the Toyota 100 cars website. From there, beginning in May, voters will then select the 100 winners over the course of 100 days.
“At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country,” remarked Michael Rouse, Toyota’s vice president of philanthropy and community affairs. “Over the last 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. and 100 Cars for Good allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having such a tremendous impact in neighborhoods nationwide.”
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