Toyota wins three 2012 Canadian Residual Value Awards

Peace Arch Toyota is pleased to announce Toyota has won three awards for residual value for 2012.

Toyota’s three Residual Value Awards were for the Toyota Camry in the Mid-size Car category, the Toyota Tacoma in the Mid-size Pickup segment and Toyota Tundra in the Full-size Pickup category.

These vehicles are most likely to retain the highest percentage of their original price in Canada after a conventional retail lease within their segments. When added to the three U.S. vehicles that won for 2012, Toyota has won a total of six residual value awards in North America.

The annual (ALG) Residual Value Awards recognize automakers’ outstanding achievements in producing vehicles that demonstrate the ability to retain the highest percentage of their original price after a three-year period.

Awards are given in 19 vehicle categories and two brand categories (mainstream and luxury). This year’s awards are based on 2012 model year vehicles.

 “Toyota Canada is committed to delivering value to its customers yearly,” noted Tony Wearing, Senior Managing Director, Toyota Canada Inc. “Helping Canadians further their dollar is of utmost importance to us, and we are proud that ALG has recognized the value in these vehicles. Canadians can feel confident knowing that their quality, dependable and reliable Toyota will deliver a high resale value.”

 “The redesigned Camry hits at the right time in this highly contested segment,” said Geoff Helby, Canada Regional Director for ALG. “The new Camry’s enhanced design combined with improved driving dynamics and interior styling are welcome changes to a consistent segment leader.”

Regarding the award won by the Tacoma, Helby said: “With few competitors remaining and a long-standing tradition of near-zero incentives, the Tacoma takes home the Canadian RVA in the Mid-size Pickup segment for the second consecutive year. Preserving much of the capability of light-duty full-size pickup trucks, the Tacoma appeals to fuel-efficiency-minded buyers, even while entering the eighth year of its current generation.”

In addressing the Tundra, Helby explained: “For its latest generation of full-size pickup, Toyota decided to go straight at the domestics in terms of size and capability, but it’s the Tundra’s dependability and value that help it to stand out among the segment. Add to that a strategy of low incentives compared to the segment average, and it’s no mystery that the Tundra has the strongest retention of any full-size truck for the third year in a row.”