OTTAWA, ON – Results from a new public opinion poll
by the Traffic Injury Research Foundation (TIRF) show that a majority of
Canadian drivers can benefit from more knowledge about the many vehicle
safety features rapidly becoming standard on new vehicles across the
automotive industry. The poll, conducted over the course of November
2011 to January 2012, explored a range of issues including familiarity
with different safety features, perceptions about their use, and the
effects of these features on driving.
When asked about the types of vehicle safety features
currently available on the market including electronic stability
control (ESC), traction control (TC), electronic brake-force
distribution (EBFD), anti-lock brake systems (ABS), brake assist (BA),
brake override, and adaptive headlights, on average, less than one-third
of Canadians said that they were aware of these features. A majority of
drivers (80.4%) were familiar with ABS; traction control was second
with 53.5% of Canadians saying they know of this technology.
“To some extent, it is not unusual that Canadians
have much greater familiarity with ABS as it has been widely available
for almost 30 years, unlike newer technologies such as lane departure
warning systems which have only become available in the last ten years”,
explains Robyn Robertson, TIRF President and CEO. “It is important that
we continue to increase awareness of the availability and use of these
features among drivers as they enter the market, to help keep drivers
safe on our roads.”
The good news is that, although knowledge of these
safety features seems to be relatively low among Canadians, more than
half of those polled agreed that these safety features would be easy to
use and that they would use them if their vehicle had them. This is
encouraging as studies have shown that safety features prevent crashes
and injuries when used alongside safe driving practices.
“Given that many drivers view themselves as a safer
driver than the average Canadian, efforts to address this knowledge gap
are important. Increased awareness of these features and how they work
can also reinforce the message that safety features do not discount the
need for drivers to continue to rely on those safe driving behaviours
that many first learned well before these safety features became
available,” notes Robertson.
The poll is the first step in the development of a
research-based national education program on vehicle safety features.
The program, sponsored by The Toyota Canada Foundation, will use results
from the poll along with input from road users to create a program
aimed at informing the public of important vehicle safety features,
their respective benefits, and ways in which the features work in
conjunction with safe driving practices in the variable road conditions
that Canadian drivers can experience seasonally across Canada.
“With a combined goal to reduce deaths and injuries,
we are confident that Canadian drivers will marry an increased
understanding of safety technologies with smarter driving habits,” said
Stephen Beatty, Managing Director, Toyota Canada Inc. “Together we’re
using sound research to build a campaign to encourage smarter driving
habits across the country.”
Published by Autos.ca June 28, 2012
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