New models and hybrids power Toyota Canada Inc.’s sales in March 2012

The "Prius Family" now available at Peace Arch Toyota

2012 already shaping up to be the Year of the Hybrid,  Passenger cars strong

TORONTO, ON – April 3, 2012 – Toyota Canada Inc. sales were powered by fuel efficient hybrids and robust passenger car sales in March to cap a strong quarter for all three brands.

• Sales of 17,342 Toyota, Lexus and Scion vehicles in March 2012 helped TCI to first quarter results of 40,386 – representing growth of 11.6% year over year.
• TCI Q1 passenger car sales up 13.4% in March, to 10,384 :: Q1 sales up 23.6% to 22,852
• TCI hybrid sales (Toyota & Lexus) were up 93.3% to 1,819, for the best ever March. Hybrids accounted for 10.5% of all vehicles sold in the month.
• TCI sales were down 1.9% March MTD.

Toyota sales highlights for March 2012 (vs. March 2011)

• Toyota Hybrid sales: 1,556 (up 166.9%)
  • Prius Family sales: 1,039 (up 214.8%)
  • Prius c accounted for one quarter of subcompact sales
  • More than 40% of Toyota’s mid-size passenger car sales were hybrids
• Toyota Car sales: 9,212 (up 12.5%)
  • Camry/Camry Hybrid sales: 2,022 (up 116.7%) :: Camry remained the best-selling mid-size passenger car in Canada for the 5th-straight month.
  • Yaris Hatch sales: 671 (up 55.7%)

“Canadians look for fuel efficiency and value in a vehicle – and they’re finding it with Toyota’s proven line-up of affordable, fuel-friendly, advanced technology hybrid vehicles,“ said Tony Wearing, Senior Managing Director, Toyota Canada Inc. “With five hybrid vehicles on the market – including the very versatile Prius v and the Highlander Hybrid mid-size SUV – Toyota has a hybrid for every need and we anticipate 2012 going down in history as the Year of the Hybrid.”