Thursday, 24 January 2013

Sports car fans, rejoice




BMW and Toyota Deepen Collaboration, will Co-Develop a Mid-Size Sports Car


 BMW Group and Toyota Motor Corporation (TMC) are pursuing their successful strategic long-term cooperation in the field of sustainable mobility today by signing binding agreements aimed at long-term collaboration between the two companies for the joint development of a fuel cell system, joint development of architecture and components for a sports vehicle, and joint research and development of lightweight technologies. These agreements follow a memorandum of understanding signed in June 2012.

Furthermore, BMW Group and TMC also today signed a binding agreement to commence collaborative research on lithium-air batteries, a post-lithium-battery solution. This agreement marks the second phase of collaborative research into next-generation lithium-ion battery cells that commenced in March 2012.

The main points of the agreements are:

1. Fuel cell system

  • The companies are convinced that fuel cell technology is one of the solutions necessary to achieve zero emissions. BMW Group and TMC are to share their technologies and to jointly develop a fundamental fuel-cell vehicle system, including not only a fuel cell stack and system, but also a hydrogen tank, motor and battery, aiming for completion in 2020.
  • The companies are to collaborate in jointly assessing hydrogen infrastructure development and in creating codes and standards necessary for the popularization of fuel cell vehicles.

2. Sports vehicle
  • The companies agreed to set-up a feasibility study to define a joint platform concept for a mid-size sports vehicle that is to be completed by the end of 2013.  The two companies aim to combine each other’s technology and knowledge at a high level to maximize customer satisfaction.  Both companies are to share the vision to further collaborate in the field of sports vehicle development.

3. Lightweight technology
  • The companies are to jointly develop lightweight technologies for vehicle bodies using cutting-edge materials such as reinforced composites, with an eye to utilize these technologies in cooperation on the development of a jointly developed sports-vehicle platform as well as other BMW and TMC vehicles.

4. Post-lithium-battery technology
  • The companies are to begin joint research with a goal to develop a lithium-air battery with energy density greatly exceeding that of current lithium-ion batteries.

Norbert Reithofer, Chairman of the Board of Management of BMW AG said: “TMC and the BMW Group share the same strategic vision of future sustainable mobility. In light of the technological changes ahead, the entire automotive industry faces tremendous challenges, which we also regard as an opportunity. This collaboration is an important building block in keeping both companies on a successful course in the future.”

Akio Toyoda, President of TMC said: “It is just over a year since we signed our collaborative MoU, and with each day as our relationship strengthens, we feel acutely that we are making steadfast progress. Now, we are entering the phase that promises the fruit. While placing importance on what we learn from the joint development, we will work hard together in reaching our common goal of making ever-better cars.”


BMW Group and TMC first agreed to form a medium-to-long-term collaborative relationship for developing next-generation environment-friendly vehicles and technologies in December 2011, at which time the two companies also signed a contract under which BMW Group is to supply highly efficient diesel engines to Toyota Motor Europe.  BMW Group and TMC―as long-term strategic partners―have since continued their joint efforts to realize sustainable mobility for the future.

Thursday, 17 January 2013

The 2013 Toyota RAV4: The next generation compact SUV is Inspired and Playful

The all-new, Canadian-built RAV4 delivers fun, comfort, style, versatility and performance, at a new, lower starting MSRP.
 
(TORONTO, ON – January 17, 2013) Canadian drivers love the Toyota RAV4’s winning combination of fun-to-drive spirit, versatility and efficiency. Now they can get more of what they love as the RAV4 is poised to reinvent the category it helped create, with inspired styling and performance designed to help Canadians enjoy more time at play. The next-generation RAV4 features a new transmission, available dynamic torque control, and other upgrades to improve performance and handling, more cargo capacity, a premium interior, and more.
 
“With the new RAV4, Toyota is moving from being a driver’s logical choice, to being the inspired choice – combining Toyota’s traditional core strength in building vehicles that are dependable, long-lasting and hard-working with a new emphasis on design and performance that delights the senses,” noted Larry Hutchinson, Managing Director at Toyota Canada. “With the new RAV4 – the next generation of our most popular SUV – we are ready to win the hearts and minds of even more Canadians in 2013, and give drivers even more reasons to love their Toyota.”
 
The 2013 RAV4 is generously equipped for fun, comfort, style, versatility and performance.

Monday, 31 December 2012

New Toyota Avalon to ring in 2013 as “Official Car of the New Year”

(TORONTO, ON – December 30, 2012) – Toyota Canada will be welcoming the New Year in grand style – trumpeting the arrival of the new Toyota Avalon by sponsoring some of Canada’s most popular New Year’s Eve media programs and reaching almost 10 million Canadians across the country.

The Avalon will be the “official car of the New Year” on ET Canada's New Year's Eve Extravaganza, which will be nationally televised live from Niagara Falls. Up to 60,000 people are expected on site with more than 5.2 million people across Canada watching on television.

The Avalon will also be getting plenty of attention through the sponsorship of Radio Canada’s “Bye Bye” program, a popular lighthearted review of 2012 and preview of 2013 that’s expected to attract about 4.7 million listeners.

In addition, Toyota Canada and the new Avalon will be sponsoring some of CBC’s New Year’s Eve programming. And there will be a prominent presence on the home pages of many popular websites, including MSN Canada, Huffington Post Canada, AOL.ca, Yahoo Canada, The Weather Network, Canoe.ca and YouTube.

The TV, print and online ads feature the tagline “It’s a Toyota like you’ve never seen before,” which not only refers to the Avalon’s beautiful new exterior and interior, but also hint at new designs of Toyota vehicles that are yet come.  

“The Avalon is the first of our vehicles to showcase the inspiring new look and feel of the Toyota brand, so New Year's Eve is the perfect time for us to unveil the vehicle and launch our TV campaign,” said Warren Orton, Director, Toyota Canada. “The Avalon embodies our exciting new spirit, with a more stylish and sportier exterior and more refined interior – all matched by a more engaging driving experience.”

Wednesday, 12 December 2012

Looking forward to receiving our first 2013 Toyota Avalon. 
Arriving at Peace Arch Toyota on Tuesday, December 18th.
 
 

Friday, 23 November 2012

Car thieves not hot on Toyota Prius hybrids

The Toyota Prius hybrid, while popular with car buyers looking to save money on fuel, isn't at all popular with car thieves, according to a U.S. report.

 The Prius is much less likely to be stolen than other cars of a similar age, according to a U.S. National Insurance Crime Bureau report released November 21.

That's likely because the Prius is a one-model car with parts that can't be swapped out with other vehicles, NICB spokesperson Frank Scafidi told Bloomberg.

 Model year 2008 to 2010 Prius hybrids saw a theft rate in the U.S. of just one in 606 over the first six months of 2012. The average for vehicles of that age was one in 78.

Stolen Prius hybrids were also recovered about 96.7 percent of the time.

Scafidi says he expects the theft and recovery numbers to fall more in line with the average as the model ages or becomes even more popular.

 November 22, 2012 , by Nicholas Maronese
 (Bloomberg via Automotive News)

Wednesday, 21 November 2012

Preview: 2013 Toyota Avalon

Peace Arch Toyota is pleased to announce the arrival of the 2013 Avalon in December.

To learn more about this spectacular vehicle email here.

The Camry is Toyota’s heavy hitter in the intermediate sedan market, but there has been a shy sister lurking in the shadows for decades. Now, however, it’s time for its coming-out party.

The 2013 Avalon has been given a total makeover and is ready to dance in the spotlight.

Previous generations of the Avalon have been given little promotion by Toyota marketers, but with this all-new fourth-generation iteration, this premium sedan is being touted as the flagship for the brand — and the world is going to hear about it.

Aricle by National Post

2013 Toyota Prius v: extra versatility starts at $27,425

As the most versatile of the four Prius models, the 2013 Toyota Prius v is a fuel-efficient wagon that provides more passenger and cargo room for active Canadian families.

''Toyota listened to Canadian families, who loved the Prius but wanted an option with even more versatility for their on-the-go lifestyles,” said Tony Wearing, Senior Managing Director at Toyota Canada Inc.

The 2013 Toyota Prius v offers 50% more interior space than the original Prius, and comfortably sits five adults. Under the hood is a 1.8L four-cylinder engine mated to a high-torque electric motor and high-capacity storage battery for a net output of 134 horsepower and combined fuel consumption of 4.5L/100 km.

Now on sale across Canada, the 2013 Toyota Prius v comes with an interesting list of standard features as well as three options packages. Pricing goes as follows:

  • Prius v: $27,425
  • Prius v Luxury: $30,410
  • Prius v Touring: $33,445
  • Prius v Touring + Technology: $37,120
Article by Auto123.com,
Tuesday, November 20, 2012