Friday 17 October 2014

The 2015 Toyota Corolla Marks 50 years of Toyota in Canada with Two Striking Special Editions


 
 
 
Seven stylish, generously equipped and fuel-efficient models :: Two Canadian-unique 50th Anniversary Special Editions :: Canadian-built quality

TORONTO, ON. (October 17, 2014) – Now here’s a Corolla like you’ve never seen it before.  For 2015 the Toyota Corolla offers two 50th Anniversary Special Editions, available for a limited time only, they are made in Canada and available only in Canada.  Of course this is on top of an already generous choice of stylish, fun-to-drive, and fuel-efficient models that are part of the regular line-up.

“We may be celebrating 50 years of Toyota in Canada, but we’re looking forward with Toyota’s most popular car in Canada: the Corolla,” said Larry Hutchinson, Vice President of Toyota Canada Inc. “The limited time only 2015 Toyota Corolla 50th Anniversary Special Editions reward Canadians with what they want: fun-to-drive, stylish and efficient vehicles that they can depend on”

The compact sedan market is fiercely competitive in Canada, so every Corolla offers enjoyable performance plus the surprising levels of comfort and features that make it a popular choice, year after year after year.

All Corollas are built around a powerful and efficient 1.8-litre four-cylinder engine mated to either a responsive six-speed manual,  proven four-speed automatic, or an efficient CVT. Suspensions designed for driving fun maximize handling while reducing vibration.

From the curb, the Corolla’s styling is bold and expressive, with sleek sculpting to give this compact a slippery drag co-efficient of just 0.28. Inside, the Corolla expresses craftsmanship with a stylish, functional and inviting cabin displaying attention to detail not typically found in its segment. Ornamental stitching, pinstriped accents and piano black gloss trim with metallic touches convey an upscale, sporty image. Thoughtfully designed and engineered front seats offer plenty of support for those up front, while maximizing room for those riding in back.

The 2015 Corolla is the first in its class equipped with LED headlamps as standard on all models – providing exceptional night-time visibility that outperforms traditional halogen lights. Other standard features include audio systems with USB and Bluetooth connectivity, steering wheel-mounted audio controls, power windows and door locks, the versatility of a 60/40 split fold-down rear seat, power adjustable, colour-keyed and heated side mirrors, and a full complement of active and passive safety systems, including the six active technologies in the Toyota Star Safety System.

All this, plus the Corolla’s Canadian-built reputation for legendary quality, durability and reliability – which makes Corolla not only easy to love, but also easy to justify.


The 2015 Toyota Corolla is available in seven models, as follows:

Corolla CE – six-speed manual (starting MSRP: $15,995)

Corolla CE – four-speed automatic (starting MSRP: $18,400)

The Corolla CE is offered with a choice of transmission and comes well equipped with a list of standard features typically found on class-up vehicles – including dual vanity mirrors, map lamps, remote trunk release, a 12-volt accessory power outlet, and more.

  • The Corolla CE with manual transmission may be enhanced with an available Air Conditioning package. Air conditioning is standard on the Corolla CE with automatic transmission.



Corolla LE – CVTi-S (starting MSRP: $19,725)

The Corolla LE has a continuously variable transmission for inspired performance and efficiency, plus an enviable list of standard features – including 6.1” touch-screen Display Audio, 6 speakers, an ECO driving indicator, cruise control, air conditioning, back-up camera, heated front seats, automatic headlamp system, and more. New this year, the LE receives a fresh front grille treatment and a fold-down rear-seat armrest.

  • An available Upgrade Package adds: A leather-wrapped steering wheel; 16” aluminum alloy wheels with locks; automatic air conditioning; a power tilting/sliding moon roof; and fog lamps.



Corolla S – six-speed manual (starting MSRP: $19,365)

Corolla S – CVTi-S (starting MSRP: $20,350)

Sporty and stylish, the Corolla S offers spry performance, advanced technology, and a premium interior. Whether equipped with a six-speed manual or a CVTi-S with paddle shifters, every Corolla S is loaded with S-exclusive features – including front sport seats,  sport fabric seat material with leatherette trim, a sport speedometer, sport front and rear fascia, a rear lip spoiler and more. Additional standard features include heated front seats, chrome exhaust tip, 6.1” Display Audio, 3.5” TFT multi-information display, leather-wrapped steering wheel, integrated signal lamps, fog lamps, automatic headlamp system, and more. New this year, the Corolla S receives a fold-down rear-seat armrest.

The Corolla S may be enhanced with a choice of available packages:

  • The Upgrade Package adds: 17” aluminum alloy wheels with locks; rear disc brakes; automatic air conditioning; and a power tilting/sliding moon roof.
  • The Technology Package builds on the Upgrade Package, adding: integrated SiriusXM Satellite Radio; AVN Premium Navigation; an eight-way power adjustable driver’s seat; Softex Leather seating surfaces; the Smart Key System with Push Button Start; and an electro-chromatic rear view mirror with integrated digital compass.


Alternatively, the Corolla S may be enhanced with a choice of two special packages to celebrate 50 years of Toyota in Canada. Available for a limited time only, made in Canada and available in Canada only, each is available in several colour combinations, including an exclusive Absolutely Red exterior:

  • The 50th Anniversary Special Edition package adds: 17” aluminum alloy wheels with unique black gloss finish; rear disc brakes; and unique red interior stitching.
  • The 50th Anniversary Special Edition with Moonroof package builds on this, adding: automatic air conditioning; and a power tilting/sliding moon roof.



Corolla LE ECO – CVTi-S (starting MSRP: $20,475)

The Corolla LE ECO features a special 1.8-litre four-cylinder engine with VALVEMATIC technology, matched to the efficient and advanced CVTi-S. Low-resistance tires and other features boost efficiency, giving this Corolla a remarkable fuel efficiency of 6.8L per 100 kilometers (city/highway combined)*. An extensive list of standard features includes: 6.1” Display Audio system; automatic air conditioning; ECO driving indicator; a rear lip spoiler; back-up camera; heated front seats; automatic headlamp system; tire pressure monitoring system; and more. New this year, the Corolla LE ECO receives a fresh front grille treatment and a fold-down rear-seat armrest.

Corolla LE ECO – Technology Package – CVTi-S (starting MSRP: $25,200)

This Corolla comes with everything in the Corolla LE ECO – and a whole lot more. Additional standard features include  AVN Premium Navigation; voice recognition; Integrated SiriusXM Satellite Radio; Softex Leather seating; an eight-way power adjustable driver’s seat; electro-chromatic rear view mirror with integrated digital compass; the Smart Key System with Push Button Start; 16” aluminum alloy wheels with locks; tire pressure monitoring system; a power tilting/sliding moon roof; chrome window accent trim; fog lamps; automatic headlamp system; and more.

The 2015 Toyota Corolla is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/corolla.
* Fuel efficiency ratings are based on the new 5-cycle testing procedures (Natural Resources Canada)



Tuesday 14 October 2014

Toyota is Global Hybrid Leader with Sales of 7 Million



TORONTO, ON., (Oct. 14, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.

Including hybrid vehicles launched this year, Toyota will introduce a total of 15 new hybrids globally through 2015.  Hybrids launched this year comprise the Lexus Voxy Hybrid and Noah Hybrid in Japan only (January), and the Lexus NX 300h (December). This month Toyota will introduce the Lexus RC 300h. Toyota plans to continue expanding its hybrid lineup and increase the number of countries and regions where it sells hybrid vehicles.

Today Toyota sells 27 different hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions. In Canada, Toyota and Lexus offer 11 hybrid models and one plug-in model. In fact, more than three quarters of all the hybrids sold in Canada since 2000 came from Toyota and Lexus. In August, Toyota Canada achieved the milestone of selling 100,000 hybrids in Canada.

By achieving global mass-market appeal, Toyota hybrids have created a significant positive impact in gasoline consumed and emissions generated by driving. To date, Toyota hybrid vehicles have resulted in approximately 49 million fewer tons* of CO2 emissions and saved 4.75B gallons of gasoline than would have been emitted or used by gasoline-powered vehicles of similar size and driving performance. In Canada alone, Toyota and Lexus hybrids have saved Canadians almost 260 million litres of fuel and helped avoid over 600,000 tonnes of C02 emissions.

Although Toyota provides consumers a portfolio of options, including pure electrics and a fuel cell that will go in sale in summer 2015, hybrids will remain its core technology. Toyota therefore plans to continue working to enhance performance, reduce costs and expand its product lineup to create vehicles popular with consumers.

Thursday 9 October 2014

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report




Toyota Climbs to No. 8 on Interbrand’s 2014 'Best Global Brands' with 20 Percent Brand Value Growth

Toronto, ON., (Oct. 9, 2014) –  Playful campaigns and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8th most valuable global brand in its annual report. Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.

Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: 1) the financial performance of the branded products or services; 2) the role of brand in the purchase decision process; and 3) the strength the brand has to command a premium price, or secure earnings for the company.

Toyota’s increase in brand value reflects its recent global initiatives, including the Toyota Mobility Foundation, which addresses mobility challenges worldwide, and collaborations on innovative technologies that enhance sustainable transportation, such as fuel cell engineering and electric drivetrains. Toyota ranks No. 2 among the top 50 ‘Best Global Green Brands’ by Interbrand.

Bold Design Meets Big Value: The 2015 Toyota Camry

Striking new design :: New, sporty XSE and Hybrid SE grades
Competitive pricing for North America’s most popular passenger car

(CHARLOTTE, NC – October 8, 2014) Toyota raises the bar yet again in the mid-size sedan segment with a bold, bumper-to-bumper redesign of the Toyota Camry for 2015. With a striking new design, new model grades, and more dynamic handling, the 2015 Camry is Toyota’s best yet. And with highly competitive starting MSRPs, Camry is ready to welcome even more Canadians to the Toyota family.

“For 2015, we stripped down Camry to the chassis, and then re-built it from the ground up. The result is more style, more comfort and more driving fun,” said Larry Hutchison, Vice President at Toyota Canada Inc. “With a new, sportier Camry XSE and XSE V6, plus the permanent addition of the sporty and efficient Camry Hybrid SE to the line-up, we’re delivering more of what Canadians asked for. This really is a new Camry, from the new Toyota.”

Every 2015 Toyota Camry and Camry Hybrid benefits from bolder styling and improved handling.

Toyota designers and engineers re-imagined nearly every exterior surface of the car, while the new, upscale interior features premium, soft-touch materials throughout the spacious cabin. Advanced instrumentation with intuitive controls helps keep the driver’s eyes safely on the road ahead.

Underneath the striking new styling, the chassis and body structure are bolstered with additional spot welds, enhancing rigidity for better ride quality. Re-tuned suspension and steering systems take the Camry’s handling to a whole new level of responsiveness. And special attention to reducing unwanted wind and road noise has resulted in the quietest-ever Camry cabin.

The Camry is available with either a 2.5-litre four-cylinder or 3.5-litre V6 gas engine, paired with a 6-speed automatic transmissions.
The Camry Hybrid is built around a 2.5-litre four-cylinder Atkinson Cycle engine with Hybrid Synergy drive matched to an E-CVT.
All models are engineered for engaging performance and impressive efficiency.

The 2015 Toyota Camry is offered in six models, while the 2015 Toyota Camry Hybrid is offered in three.

2015 Camry LE (Starting MSRP: $23,850) Toyota’s popular Camry LE gets fresh style for 2015, plus more standard features – including automatic up/down function on driver and front passenger windows, chrome inner door handles, and a newly-available, striking black interior.

  • The 2015 Camry LE may be further enhanced with an upgrade package that adds popular style, comfort and convenience features – including 17” aluminum alloy wheels, XM Satellite Radio, and an eight-way power-adjustable driver’s seat.


2015 Camry XLE (Starting MSRP: $30,970)
The Camry XLE features numerous comfort and convenience features, plus premium styling. It’s the first vehicle in the mid-size segment to be standard equipped with a wireless charging tray for select personal electronics. Other standard features include leather-clad seats with front seat heaters, a navigation system with 7” AVN monitor, XM Satellite Radio, 8-way power adjustable driver’s seat, garage door opener, the Smart Key System with Push Button Start, Blind Spot Monitor, Rear Cross Traffic Alert System, LED daytime running lights, and more.

2015 Camry XLE V6 (Starting MSRP: $34,550)
The Camry XLE V6 offers the same features and amenities as the well-equipped four-cylinder XLE, plus up to 268 horsepower and 248 foot-pounds of torque and dual exhaust for even more driving fun. Other enhancements include a 10-speaker JBL audio system, LED headlamps, and more.


2015 Camry SE (Starting MSRP: $24,990)
The Toyota Camry SE is distinguished by its unique mesh grille and more aggressive styling – plus unique 17” aluminum alloy wheels, paddle shifters, rear spoiler, and more.

2015 Camry XSE (Starting MSRP: $27,990)
The Toyota Camry XSE is an all-new model for 2015 – featuring the convenience and premium features of an XLE grade Camry with a unique, sporty focus. The Camry XSE has an edgier look, with model-specific 18” aluminum alloy wheels, LED daytime running lamps, and aggressive styling including the SE’s unique mesh grille. Handling is more dynamic and fun, with unique shock absorbers, firmer bushings, higher-rate coil springs, specially-tuned steering and other enhancements to make it the sportiest Camry yet. Other standard features include Alcantara-clad sport seats with front seat heaters, a premium navigation system with 7” AVN monitor, and XM Satellite Radio.

  • The Camry XSE may be enhanced with an available upgrade package, which adds safety and convenience features – including a Blind Spot Monitor, garage door opener, power moon roof, and electro-chromatic rear view mirror with integrated digital compass.

2015 Camry XSE V6 (Starting MSRP: $33,650)
This V6-powered XSE version of the Camry is also an all-new model for the 2015 year. It delivers the same great, aggressive styling as the Camry XSE, plus up to 268 horsepower and 248 foot-pounds of torque for even more driving fun. Other enhancements include a 10-speaker JBL audio system, LED headlamps, Blind Spot Monitor, Rear Cross Traffic Alert System, Anti-theft system, and more.

2015 Camry Hybrid LE (Starting MSRP: $28,410)
The Toyota Camry Hybrid LE gets fresh style for 2015, plus more standard features – including automatic up/down function on driver and front passenger windows and a new TFT multi-information display. Other upgrades include an eight-way power adjustable driver’s seat and an additional 12V accessory power outlet.

2015 Camry Hybrid SE (Starting MSRP: $29,635)
First introduced in early 2014 as a special edition, the popularity of this sportier Camry Hybrid means it’s now part of the permanent line-up. For 2015, the Camry Hybrid SE features unique dynamic suspension tuning for an eco-fun driving experience; the only hybrid vehicle in its class with a sport suspension. Up front, the stabilizer bar, absorber valve structure, and control arm bushing components were enhanced to offer improved ride quality while sharpening steering feel. The Hybrid SE’s vehicle stability control system has been retuned for smoother intervention and a more natural driving feel.

2015 Camry Hybrid XLE (Starting MSRP: $34,500)
The Toyota Camry Hybrid XLE combines style, luxury, advanced technology and efficiency. New features as standard include LED daytime running lights, unique wheels, leather-clad heated front seats, leather shift knob, premium navigation, Moonroof, JBL Audio, Blind Spot Monitor, Rear Cross Traffic Alert System, wireless charger, and integrated garage door opener.

The new 2015 Toyota Camry and 2015 Toyota Camry Hybrid are coming soon to Toyota Canada dealers from coast to coast. For full details and specifications, visit www.toyota.ca/camry/coming-soon.


Wednesday 8 October 2014

Keep it down back there! Canadians are going to love getting behind the wheel of the updated 2015 Toyota Sienna




Extensively updated, with a newly styled interior :: A choice of Front-Wheel-Drive or Canada’s only All-Wheel-Drive minivans :: More standard features for 2015:: 2nd Toyota to adopt available Driver Easy Speak :: Great pricing – MSRP starting at $30,690
(CHARLOTTE, NC – October 8, 2014) What’s not to love about this minivan?  The Toyota Sienna is the minivan like no other – delivering all the practicality that busy Canadians demand, plus great styling and the surprisingly dynamic performance that drivers love. For 2015, Toyota offers the Sienna in several models – including Canada’s only all-wheel-drive minivan models – making it easy for drivers to choose the minivan that best meets their needs. And when a one-way conversation is just what you need, Toyota’s Driver Easy Speak (now available on the 2015 Sienna), let’s everyone in the back can hear how much fun the driver is having.  With starting MSRPs as low as $30,690, there’s never been a better time to put a Sienna in the driveway.

“The Sienna is more inviting and fun for 2015, with an even more upscale interior, better handling, additional safety and convenience features, and more innovative technology as standard, ” said Larry Hutchinson, Vice President at Toyota Canada Inc. “Always a favourite, the Sienna is ready to prove – yet again – that it’s the minivan that’s smart to own and fun to drive.”

With models offering a choice of drive train, seating capacity and trim level, there’s a Sienna for everyone. For 2015, all Sienna models offer a modern and spacious interior, excellent overall visibility and impressive cargo capacity. Sienna’s cabin stands apart with premium finishes and features – including more extensive use of soft-touch materials, a newly-designed instrument panel with modern gauges, and the latest generation of Toyota’s Display Audio systems. Other upgrades include:

  ·        A back-up camera as standard on all-models – including a wide-angle camera on XLE and Limited grades; ·        Bluetooth® connectivity as standard on all models;
  ·        A fourth anchor point for child protection seats as standard on all models;
  ·        A passenger seat cushion airbag has been added as standard on all models;
  ·        A pull-down conversation mirror as standard on all models.

Available options packages have been revised to offer more value too – with a more desirable mix of in-demand premium features. Newly available features for Sienna include: ·        First offered with the 2014 Toyota Highlander, the now-famous  Driver Easy Speak system is available, which uses a built-in microphone to amplify the driver’s voice through the rear speakers, so that everyone can hear; of course the conversation only goes one way!

·        Available 4.2-inch colour multi-information display that can put turn-by-turn directions right in the driver’s instrument panel for convenient viewing;
·        Available Dual-View, Blu-Ray rear seat entertainment system with 16.4-inch wide dual-screen monitor, HDMI input, and two sets of wireless headphones;
·        Available LED Daytime Running Lights;
·        Available 7-inch touch screen with capacitive switches that allows users to swipe items “on” and “off” the screen. The touch screen may also be customized to place favourite features on the home screen;
·        Available black leather interior with white contrast stitching;
·        And more.
Other standard features that set all Sienna models apart include: three-zone independent automatic climate control; one-touch folding third-row seats for easy stowing; ECO indicator; power windows with auto up/down function on all windows; rear privacy glass; steering wheel-mounted audio controls and voice recognition controls; three onboard 12-volt DC accessory power outlets; cruise control; power door locks with keyless entry; dual sliding side doors; dual power adjustable and heated exterior mirrors; the automatic headlamp system; a rear spoiler; and more.
All Sienna models are built around a powerful and proven 3.5L V6 mated to a six-speed automatic transmission for easy driving, smooth acceleration, and maximized fuel efficiency.

The Toyota Sienna is offered in several models for 2015, as follows:
2015 Toyota Sienna Limited (starting MSRP: $45,875) This beautifully appointed, seven-passenger Sienna has been enhanced for 2015 with a 7-inch Display Audio screen, heated steering wheel, and the Blu-Ray rear-seat entertainment system with 16.4-inch wide screen monitor and two sets of wireless headphones. These join a long list of standard features, including: a 10-speaker JBL Synthesis Audio System; a navigation system; premium leather seating; the Toyota Smart Key System with power back door button and Push Button Start; LED Daytime Running Lights; the Driver Easy Speak system; power adjustable front seats; second-row captain’s seats with lounge seating (ottoman) function; power flip-out side rear windows; front windshield acoustic glass; woodgrain interior trim and sliding wooden front console box; wood-grain and leather-wrapped, heated steering wheel; driver’s seat memory system; clearance and back-up sensors; the Blind Spot Monitor and Rear Cross Traffic Alert systems; anti-theft system; 18-inch aluminum alloy wheels; 120-volt accessory power outlet; wide-angle back-up camera; dual power moon roof; power folding mirrors linked to seat memory system and with reverse auto-tilting function; rain sensing wipers; automatic high beams; LED Daytime Running Lights; fog lamps; dual power sliding rear doors; High-Intensity Discharge headlamps with the automatic high beam system; chrome grille; and more.
2015 Toyota Sienna XLE AWD (starting MSRP: $41,380) Also a popular model, this seven-passenger Sienna brings together comfort, style, technology and the added all-weather confidence of on-demand all-wheel-drive. With no increase in starting MSRP, the XLE receives new standard features for 2015, including: The Toyota Smart Key System with power back door button and Push Button Start; LED Daytime Running Lights; and a navigation system. These join a long list of standard features, which include: Toyota’s 7-inch Display Audio system with XM Satellite Radio, advanced voice recognition, Bluetooth capability, and more; the Driver Easy Speak system; genuine leather seating; power adjustable front seats; second-row captain’s seats; power flip-out side rear windows; front windshield acoustic glass; woodgrain interior trim and wooden front console box; leather-wrapped steering wheel; back-up sensors; the Blind Spot Monitor and Rear Cross Traffic Alert systems; anti-theft system; 18-inch aluminum alloy wheels; a power moon roof; LED Daytime Running Lights; fog lamps; dual power sliding doors; and more.

·        This model may be enhanced with an available Limited Package, which adds: wood-grain and leather-wrapped, heated steering wheel; JBL Synthesis audio system; the new Blu-Ray rear-seat entertainment system with 16.4-inch dual-screen monitor; premium leather seat surfaces; driver’s seat memory system; clearance and back-up sensors; 120-volt accessory power outlet; wide-angle back-up camera; dual power moon roof; power folding mirrors linked to seat memory system and with reverse auto-tilting function; rain sensing wipers; High-Intensity Discharge (HID) headlights with the automatic high beam system; and more.

2015 Toyota Sienna SE (starting MSRP: $37,495) This popular eight-person Sienna features a sport-tuned suspension and power steering systems for added driving fun, plus bold styling with a sport grille, sport front and rear fascia, 19-inch aluminum alloy wheels and more. New for 2015, the SE is now standard equipped with: genuine leather seating with contrast stitching; heated front seats; Toyota’s 7-inch Display Audio system with XM Satellite Radio, advanced voice recognition, Bluetooth capability, and more; and LED Daytime Running Lights. Other standard features include: power-adjustable front seats; sport instrumentation gauges; leather-wrapped steering wheel; chrome door handles; fog lamps; a smoked headlamp surround; LED tail lamps; dual power sliding doors; and more.

  ·        This model may be enhanced with an available Technology Package, which adds: the new Blu-Ray rear-seat entertainment system with 16.4-inch dual-screen monitor; the Driver Easy Speak system; a navigation system; Blind Spot Monitor and Rear Cross Traffic Alert systems; the Toyota Smart Key System with power back door button and Push Button Start; a power moon roof; and an anti-theft system.

2015 Toyota Sienna LE (starting MSRP: $33,950 FWD; $36,775 AWD) Available in eight-passenger front-wheel-drive or seven-passenger on-demand all-wheel-drive models, the Sienna LE is enhanced for 2015 with a 7-inch Display Audio system as standard. Other standard features include: easy clean fabric seats; power adjustable and heated driver’s seat; heated front passenger seat; electro-chromatic rear view mirror with integrated digital compass; a rear door sunshade; dual power sliding doors; 17-inch (FWD) or 18-inch (AWD) aluminum alloy wheels; chrome grille surround; rear bumper protector; and more.

2015 Toyota Sienna (starting MSRP: $30,690) For 2015, this value-priced seven-passenger Sienna adds a back-up camera and 6.1-inch Display Audio system to an already impressive list of standard features. These include the standard features already listed for all Sienna models, plus: front and second-row captain’s seats; 17-inch aluminum alloy wheels; plenty of thoughtful in-cabin storage; locking glove box; front and rear splash guards; roof rails; and more.
The 2015 Toyota Sienna is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/sienna.