2015 Toyota Prius c: Light, Tight, Bright and Toyota’s Most Affordable Hybrid

·         4.8L/100km Combined Fuel Consumption in Toyota’s Most Affordable Hybrid

·         Distinctive Youthful Design Appeals to All Ages

·         Aggressive, Sportier Look With LED Headlights and Newly Designed Taillights

·         Upgraded Interiors and Available Technology Features

·         Surprisingly Spacious Interior

(TORONTO, ON. – November 19, 2014) The Prius c, Toyota’s most affordable hybrid vehicle takes on a sporty new look for 2015.

 

 

There’s much more to the Prius c than super-high fuel economy. A restyled front with standard single LED projector low and high-beam headlights, two new exterior colours whose names demand almost as much attention as their hues (Electric Lime Metallic, and Tangerine Splash Pearl), and new “light pipe” taillights add a futuristic touch to the design. Add to that a cabin upgraded with refined materials, and Prius c makes a compelling choice among Subcompact cars, hybrid or not.

 

For years, the iconic Prius liftback has been synonymous with “hybrid.” Today, the Prius is available in four different flavours. The Prius Family includes the larger standard Prius liftback, the even larger and roomier Prius v, Prius Plug-in Hybrid with all the benefits of the Prius - plus extended all-electric range, and of course the youthful urban-friendly Prius c. In addition, Toyota offers hybrid versions of its Camry, and Highlander, making Toyota the global hybrid leader with sales of over 7 million units.

 

Toyota Value in Three Grades

Prius c is available in three value-packed grades. In all trim levels the cabin combines futuristic design elements with everyday comfort and practicality.

 

In addition to the all-new single LED projector low and high-beam headlights, standard features in the Prius c include a shark-fin antenna, automatic climate control, a full colour TFT Multi-Information Display, and remote keyless entry with illuminated entry. The tilt-telescopic steering wheel features integrated switches for audio, climate control, and Bluetooth hands-free phone capability. The standard 3.5” TFT colour Multi-Information Display shows outside temperature, fuel economy information, cruising range, EV miles driven, Hybrid System Indicator, ECO Score, and energy monitor.

 

The Prius c comes with a standard 6.1” display audio system including four speakers, USB audio input, voice recognition, and Bluetooth capability.

 

The Prius c fitted with the available Upgrade Package sweetens the package with premium cloth seats, height-adjustable driver’s seat cushion, 60/40 split fold down rear seats, cruise control, six-speakers, leather covered instrument panel, a tonneau cover, and more.

 

Stepping up, The Prius c Technology adds Navigation, Advanced Voice Recognition, SMS-to-speech and Email-to-speech capability, SofTex Leather heated front seats, backup camera, a leather wrapped steering wheel, power moonroof, 15-inch aluminum alloy wheels, and more.

 

The Prius c Technology also adds the convenience of the Smart Key system with Push Button Start. It also receives a feature from the larger Prius line; the Touch Tracer Display. Touch sensors on the steering wheel buttons display a duplicate image on the instrument panel, directly in line of sight, reducing driver eye movement for better concentration on the road.

 

The “c” Stands for City. But It Makes Sense Out in the Country, Too

Toyota designed the Prius c as an urban-friendly runabout, and yes, the “c” stands for city. However, you certainly don’t need to live in a city to reap the benefits of ownership. That 4.8L/100km highway fuel economy rating is a boon in Canada’s wide-open spaces, where gas stations are few and far between.

 

The Prius c is surprisingly spacious for a subcompact. Efficient packaging of the hybrid powertrain, battery pack and fuel tank results in 2959L of total interior volume (2475L passenger volume, 484L cargo volume), including an ample 888mm of rear legroom. The efficient packaging also gives the Prius c a low centre of gravity and excellent weight distribution, which translates into fun-to-drive agility. Also with NVH improvements for the 2015 model year, the drive experience is even better than before.

 

Youthful Exterior and Interior Design

The Prius c design projects a fun, youthful attitude that appeals to all ages. It’s also slippery, cheating the wind with a low 0.28 coefficient of drag (Cd). Its lower-body area is wider below the beltline, and combined with very short overhangs and sculpted rear flares, it gives the car an athletic stance.

 

A wide-ranging colour palette provides hues to satisfy every taste. In addition to the two new exterior colours, the Prius c looks lively in Blue Streak Metallic, Moonglow, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic or Classic Silver Metallic.

 

 

What Makes It Go (on So Little Gas)

The Prius c uses its own version of Toyota Hybrid Synergy Drive, the technology found in all the brand’s hybrids. The gas engine, electric motor and battery pack are all smaller and lighter than in the standard Prius.

 

The 1.5-litre in-line, 4-cylinder gasoline engine runs on the Atkinson cycle to increase efficiency, contributing to a total hybrid system output of 99 hp. Locating the Prius c’s 144-volt nickel-metal hydride battery pack under the rear passenger seat, near the center of the vehicle and low in the chassis, helps achieve a low centre of gravity for excellent agility.

 

Like all Toyota hybrids, the Prius c is a full hybrid, meaning it can run on the gasoline power alone, battery power alone, or a combination of both. Hybrid Synergy Drive combines the output of the gas engine and electric motor through an innovative continuously variable transmission.

As on other Toyota hybrids, the Prius c employs a slew of other technologies to curb its fuel usage. Regenerative braking helps to recapture electrical energy under deceleration, sending it to the battery, which helps to reduce fuel consumption. Electric power runs the water pump and power steering assist, eliminating drive belts and even some maintenance needs.

 

One of the three drive modes; EV mode, drives solely on battery power for up to 1.6km under certain conditions. Where would you do that? Maybe when you think circling city blocks while looking for a parking space would be wasting gas.

There’s also Normal Mode, which is ideal for everyday driving, as well as Eco Mode, which can help optimize fuel economy when you’re willing to give up some throttle response and don’t need the air conditioner to be ice cold.

Light, Tight and Agile

A stiff body structure, made so by extensive use of lightweight, high-strength steel, helps make the Prius c safe, and also allows suspension tuning that yields an admirable combination of handling responses and ride comfort. Front suspension is a MacPherson strut design, and the rear tuned torsion beam configuration employs coil springs.

 

The Prius c rolls on 15-inch wheels, available in steel or aluminum alloy, depending on the trim line. The steel wheels come with a newly designed cover for the 2015 model year. With a 9.6m turning circle you might forget how to make 3-point turns, because you won’t need to.

 

Big on Safety

Safety is always standard on a Toyota, so every 2015 Prius c is equipped with nine airbags, including a driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver knee airbag, driver and front passenger seat cushion airbags, and front and rear side curtain airbags.

 

As with every new Toyota since 2011, the 2015 Prius c is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.

 

The 2015 Toyota Prius c will arrive at Toyota Dealers across Canada this winter.

 

The Future Has Arrived, and It's Called Mirai

TORONTO, ON., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch.

Mirai, which means “future” in Japanese, represents a turning point for the automotive industry. The groundbreaking vehicle can travel up to 300 miles (or about 483 kilometres) on a single tank of hydrogen, refuel in less than five minutes and emits only water vapor.

Click here to view the video.

TRANSCRIPT OF AKIO TOYODA’S ANNOUNCEMENT VIDEO

 

Today, we are at a turning point in automotive history.

A turning point where people will embrace a new, environmentally-friendly car that is a pleasure to drive.

A turning point where a four-door sedan can travel 300 miles on a single tank of hydrogen, can be refueled in under five minutes and emit only water vapor.

A turning point that represents many years and countless hours of work by our team to create a car that redefines the industry.

All of us at Toyota believe in a future that will be safer, greener and easier for everyone.

We imagined a world filled with vehicles that would diminish our dependence on oil and reduce harm to the environment.

It was a bold, but inspiring goal. And, today it is a reality.

Our fuel cell vehicle runs on hydrogen that can be made from virtually anything, even garbage!

It has a fuel cell that creates enough electricity to power a house for about a week.

This is a car that lets you have it all with no compromises.

As a test driver, I knew this new fuel cell vehicle had to be truly fun to drive – and believe me, it is. It has a low center of gravity, which gives it very dynamic handling.

After surviving millions of miles on the test track and 10 years of testing on public roads in freezing cold and scorching heat…

After passing extensive crash tests…

And after working with local governments and researchers around the world to help make sure it is easy and convenient to refuel…

We are ready to deliver.

The name we’ve given to our new car is Mirai, which in Japanese means “future.”

We believe that behind the wheel of the Mirai, we can go places we have never been, to a world that is better, in a car that is better.

For us, this isn’t just another car. This is an opportunity – an opportunity to really make a difference. And making a difference is what Toyota is all about.

The future has arrived. And it’s called Mirai.

Toyota Racing Takes Drivers' Title and Victory

TORONTO, ON., (November 17, 2014) Toyota Racing won the Six Hours of Bahrain for its fifth victory of the FIA World Endurance Championship season as Anthony Davidson and Sébastien Buemi secured the drivers' title with a race to spare.

The #7 TS040 Hybrid of Alex Wurz, Stéphane Sarrazin and Mike Conway won its first race of the season with a fine performance, earning Toyota Racing's fifth victory of the 2014 season.

Anthony and Sébastien finished 11th after losing time due to a technical issue but nevertheless become the 2014 drivers' World Champions, holding an unassailable lead in the standings with only one race remaining.

That marks Toyota's first drivers' World Championship crown since Didier Auriol won the World Rally Championship in 1994.

Today's result also strengthens Toyota's hold on the manufacturers' World Championship, extending the lead over Audi to 40 points with a maximum of 44 points available in the final race, in Sao Paulo on 30 November.

There was drama throughout the race, starting on the opening lap when Alex and Sébastien swapped positions with their rivals having started from fourth and second respectively.

 

Despite losing ground at the first turn, the TS040 Hybrids soon asserted themselves and within seven laps the #8 had taken the lead thanks to some decisive driving from Sébastien, while Alex was in similar fighting mood as he moved into third.

A brief full course yellow after 30 minutes gave both cars the chance to pit early for new tyres and more fuel. With the rest of the field circulating slowly, time lost in the pits was minimised and Sébastien resumed in third with Alex fourth.

Both soon moved up a place and, close to the one-hour mark, took over at the head of the field, running one-two and setting similarly competitive lap times to pull clear.

After 90 minutes both cars pitted on the same lap, with just nine seconds separating them. Mike took the wheel of the #7 while Sébastien handed over to Anthony, who resumed in the lead.

That did not last however, with the #8 needing an unscheduled pit stop to change the alternator. That elevated Mike in the #7 to the lead, while Anthony resumed 30 minutes later in 26th, 17 laps behind.

 

A further short stop to confirm the new alternator was functioning correctly soon followed before Anthony continued with a mission to finish the race and wrap up the drivers' World Championship.

The target for the #7 was different and Mike continued to stretch the lead, which stood at close to a minute when Stéphane took over soon after half distance.

Sébastien returned to the wheel of the #8 and made steady progress, setting the fastest lap of the race early in his second stint as Stéphane safely guided the #7 into the final hour before handing over to Alex.

The #8 was rapidly rising up the order and lay 13th with 50 minutes remaining when Anthony took the wheel for his final stint.

Both cars ran almost nose to tail during the final minutes, with Alex leading them over the line to win in the #7 by 50.460secs, as Anthony took the flag to make it a double celebration for Toyota Racing.

 

Yoshiaki Kinoshita, Team President

"Congratulations to Anthony and Sébastien on becoming World Champions. They deserve the title, which is not just for the drivers themselves, but recognises a fantastic effort by the whole team. This is a really big prize, particularly because this year was the start of a new era of fuel efficiency. They are the first champions under these new regulations and we are very proud that the Toyota Hybrid System – Racing proved its performance by powering them to this title. Thank you to everyone who has been involved; all at Toyota Motorsport GmbH in Cologne, our colleagues in Motor Sport Division and the Hybrid Department of Toyota Motor Corporation in Japan plus our friends from ORECA and all our partners. Also I would like to pay tribute to our fans, who have been so supportive since the start of our project. Of course, big congratulations as well to Alex, Stéphane and Mike for their victory today. After a few races where various factors have hindered the #7, they were very quick and consistent today on a track which is one of the toughest on tyres. They did a great job."

 

TS040 Hybrid #7

(Alex Wurz, Stéphane Sarrazin, Mike Conway)
Race: 1st, 195 laps, 6 pit stops. Fastest lap: 1min 46.377secs

 

Alex Wurz

"I'm very happy for my team-mates on becoming World Champions. They have been mega all season. We work very hard together as drivers and there is a great atmosphere between us. Now they are the World Champions so they should enjoy it. We won the race so I am very happy with that. I must say thanks to Stéphane who pushed us in the right direction on set-up earlier in the weekend. We had a strong car and it was a good team effort."

 

Stéphane Sarrazin

"Congratulations to Anthony and Sébastien. They have had an amazing season and they deserve this moment. I'm really pleased with our race and it's fantastic to win again, especially here in Bahrain where I won in the #8 last season. In my stint I had to save a bit of fuel to avoid needing a splash later in the race. I worked hard to manage the situation and did a good stint; it all worked out well. Alex and Mike both did a great job, in fact the whole team has performed really well this week and all season."

Mike Conway

"Well done to Anthony and Sébastien on sealing the World Championship. They have had an extremely strong season. Today was a great result for us in #7. Stéphane and Alex did some awesome stints and I am pleased with my performance. It's great to pay back the faith and support the team has shown me. To win my first WEC race, in only my second race with Toyota, is a great result and a great day. I will cherish this moment for a long time."

 

TS040 Hybrid #8

(Anthony Davidson, Sébastien Buemi)
Race: 11th, 177 laps, 7 pit stops. Fastest lap: 1min 45.989secs

 

Anthony Davidson

"It's been an amazing year. For me personally this is the biggest achievement in my career by a long way so it is a big day. I have never been a World Champion before so this means a lot and it still hasn't really sunk in yet. The team did an amazing job and have given us the fastest car. It wasn't exactly the way we wanted to win the title but I'm not complaining. Big thanks to the mechanics today for getting the car out on track again, not only the #8 guys but also the crew from #7 who helped out. This championship has been a real team effort and I'm so grateful to everyone who has made it happen. It's a great day but there is still one more job to do in Brazil; win the manufacturers' World Championship."

 

Sébastien Buemi

"I am really pleased; it's a great feeling to win the World Championship. It's not the way we wanted to get it but we are really happy. To win a championship when you are competing against Porsche and Audi is a fantastic achievement. We had the car to win the race but I'm happy #7 won. Thanks to the team because to win a championship you need a great car and that's what they gave us. Even if it is the drivers' World Championship, it is really a title for the team because without everyone here at the track, back at Cologne and in Higashifuji, Anthony and I would not be here today. If we can make sure we win the manufacturers' championship in Brazil it will be a fantastic year."

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

Sleeper Camry Set to Shock Racing Fans Nationwide

Toronto, ON., Nov. 4, 2014 — In drag racing terms, a “sleeper” is a car that looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this year’s Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood l...ifted the Sleeper Camry’s body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyota’s Sleeper Camry had just revealed its true intentions.

The build team extracted the outer shell of the all-new 2015 Camry and mated it to a full tube-frame chassis. Underneath the stylish Camry skin, it’s all about brute force, rugged durability and raw speed. A Tundra was tapped for its 5.7-liter 3UR-FE V8 engine, transmission, rear axle and electronics. The engine is blown with a TRD supercharger and also features a wet nitrous system. Directing the power to the asphalt are beefy DOT 335/30/18 drag racing tires which are expected to help propel the Sleeper Camry to a blistering 9.80-second* quarter-mile time. It’s hard to believe that the build was completed in just 11 weeks. The attention to detail and craftsmanship is evident throughout the dragster — from the fully functional stock doors to the custom-fabricated interior.

The Sleeper Camry can be seen November 4-7 in the Toyota display booth (#24700) located in the Central Hall at the 2014 SEMA Show. After the SEMA Show it will tour the country at select NHRA races.

* Estimated quarter-mile time

Sleeper Camry
2015 Toyota Camry XSE
• Magnuson Products
• IPT Performance Transmissions
• Plumbing: Goodridge Fluid Transfer Systems
• TRD
• Magnaflow
• Autometer Digital Dash
• Impact Racing safety harness
• Battery: Optima Yellow Top
• Goodyear tires
• Nitrous Supply
• Seat: Fast Ed’s Interiors
• The Polishing Shop
• Forged pistons and connecting rods
• Suspension: Strut front and 4-link live rear axle

Seventh Series Manufacturer's Title for Toyota

 

 

On-Track Success of Tundra Drivers Yields Championship
 

Toronto, ON., (Nov. 3, 2014) -- Tundra driver Kyle Busch’s victory in Friday night’s race at Texas Motor Speedway enabled Toyota to clinch its seventh NASCAR Camping World Truck Series (NCWTS) manufacturer’s championship in 11 years participating in the series.

Toyota remains the series’ top manufacturer after previously winning last year’s title (2013) and prior to that a record five straight NCWTS manufacturer’s championships from 2006 to 2010.  Overall, this is the 10th time Toyota has earned a NASCAR manufacturer’s trophy since the start of the 2004 season.  Toyota also earned three consecutive NASCAR Nationwide Series (NNS) manufacturer’s crowns from 2008 to 2010.

In addition, Tundra racers have collected four driver’s championships.  Todd Bodine claimed a pair of titles in 2006 and 2010, and Johnny Benson collected the 2008 championship trophy.  Last year, Matt Crafton earned his first career NCWTS championship.  This season, Crafton is seeking to become the first-ever back-to-back NCWTS champion, although he’s facing stiff competition from fellow Tundra racers Darrell Wallace Jr. and Johnny Sauter for the driver’s title.

Highlights from the season include Tundra drivers establishing a new series record by winning the first 10 races of the year -- from Daytona in February to Eldora in July -- and a 12-race winning streak dating back to the final two races of 2013.

Three teams fielding Tundras -- Kyle Busch Motorsports (KBM), Red Horse Racing and ThorSport Racing -- all contributed to the NCWTS manufacturer’s title.  This season, Tundra drivers have combined for 16 wins, seven pole positions, 60 top-five results and 108 top-10 finishes -- with two races still remaining on the 2014 schedule.  In addition, Toyota drivers have led 2,197 laps (of 2,830) in NCWTS competition this season -- more than three-quarters of the total laps.
 
Busch has made the most trips to victory lane this season with seven first-place trophies (Daytona, Kansas, Charlotte, Dover, Kentucky, Chicago and Texas) while Wallace has earned three wins this year (St. Louis, Eldora and Martinsville) in a KBM Tundra.  Two Tundra drivers have each recorded a pair of wins this season -- Crafton (Martinsville and Texas) and Erik Jones (Iowa and Las Vegas).  Sauter (Michigan) and Timothy Peters (Talladega) each have one victory in their Tundras this season.

Of this year’s 16 Tundra wins, 12 have been by KBM drivers -- Busch, Jones and Wallace -- which matches the most by a team in a single season.  This year, KBM is also looking to earn a third owner’s championship in its fifth year competing in the series.

A total of 23 different drivers have participated in the Camping World Truck Series in Tundras this year, including six -- Jeb Burton, Crafton, Peters, German Quiroga, Sauter and Wallace -- who have competed in all 20 events driving Toyotas.

The 16 Tundra wins this season is the most victories by Tundra drivers in a single year, surpassing the 15 set in 2010.

Since joining NCWTS competition in 2004, Toyota has won 128 races and captured 98 poles in 264 races.  Busch (36) has the most victories driving a Tundra.

There are two more races remaining on this year’s NCWTS schedule, including Phoenix International Raceway (Nov. 7) and the season-finale at Homestead-Miami Speedway (Nov. 14).


NASCAR Camping World Truck Series
RACES:  20

STARTS:  209 (23 drivers)

WINS:  16                
Busch (7) -- Daytona (Feb. 21), Kansas (May 9), Charlotte (May16), Dover (May 30), Kentucky (June 26), Chicagoland (Sept. 13), Texas (Oct. 31); Wallace (3) -- Gateway (June 14), Eldora (July 23), Martinsville (Oct. 25); Crafton (2) -- Martinsville (March 30), Texas (June 6); Jones (2) -- Iowa (July 11), Las Vegas (Sept. 27); Sauter (1) -- Michigan (Aug. 16); Peters (1) -- Talladega (Oct. 18)

TOP-FIVE FINISHES:  60

TOP-10 FINISHES:  108

TIMES LED:  140

LAPS LED:  2,197

POLES:  7                
Busch (4) -- Kansas (May 9), Charlotte (May 16), Kentucky (June 26), Bristol (Aug. 20); Wallace (2) – Iowa (July 11), Martinsville (Oct. 25); Jones (1) -- Eldora (July 23)

WINS (since 2004):  128

POLES (since 2004):  98

DRIVER’S CHAMPIONSHIPS:    Todd Bodine (2006 and 2010); Johnny Benson (2008); Matt Crafton (2013)

MANUFACTURER CHAMPIONSHIPS:          
2006 (12 wins); 2007 (13 wins); 2008 (13 wins); 2009 (14 wins); 2010 (15 wins); 2013 (13 wins); 2014 (16 wins)

The 2015 Toyota Corolla Marks 50 years of Toyota in Canada with Two Striking Special Editions

 

 

 

Seven stylish, generously equipped and fuel-efficient models :: Two Canadian-unique 50^th Anniversary Special Editions :: Canadian-built quality

TORONTO, ON. (October 17, 2014) – Now here’s a Corolla like you’ve never seen it before.  For 2015 the Toyota Corolla offers two 50^th Anniversary Special Editions, available for a limited time only, they are made in Canada and available only in Canada.  Of course this is on top of an already generous choice of stylish, fun-to-drive, and fuel-efficient models that are part of the regular line-up.

“We may be celebrating 50 years of Toyota in Canada, but we’re looking forward with Toyota’s most popular car in Canada: the Corolla,” said Larry Hutchinson, Vice President of Toyota Canada Inc. “The limited time only 2015 Toyota Corolla 50^th Anniversary Special Editions reward Canadians with what they want: fun-to-drive, stylish and efficient vehicles that they can depend on”

The compact sedan market is fiercely competitive in Canada, so every Corolla offers enjoyable performance plus the surprising levels of comfort and features that make it a popular choice, year after year after year.

All Corollas are built around a powerful and efficient 1.8-litre four-cylinder engine mated to either a responsive six-speed manual,  proven four-speed automatic, or an efficient CVT. Suspensions designed for driving fun maximize handling while reducing vibration.

From the curb, the Corolla’s styling is bold and expressive, with sleek sculpting to give this compact a slippery drag co-efficient of just 0.28. Inside, the Corolla expresses craftsmanship with a stylish, functional and inviting cabin displaying attention to detail not typically found in its segment. Ornamental stitching, pinstriped accents and piano black gloss trim with metallic touches convey an upscale, sporty image. Thoughtfully designed and engineered front seats offer plenty of support for those up front, while maximizing room for those riding in back.

The 2015 Corolla is the first in its class equipped with LED headlamps as standard on all models – providing exceptional night-time visibility that outperforms traditional halogen lights. Other standard features include audio systems with USB and Bluetooth connectivity, steering wheel-mounted audio controls, power windows and door locks, the versatility of a 60/40 split fold-down rear seat, power adjustable, colour-keyed and heated side mirrors, and a full complement of active and passive safety systems, including the six active technologies in the Toyota Star Safety System.

All this, plus the Corolla’s Canadian-built reputation for legendary quality, durability and reliability – which makes Corolla not only easy to love, but also easy to justify.


The 2015 Toyota Corolla is available in seven models, as follows:

Corolla CE – six-speed manual (starting MSRP: $15,995)

Corolla CE – four-speed automatic (starting MSRP: $18,400)

The Corolla CE is offered with a choice of transmission and comes well equipped with a list of standard features typically found on class-up vehicles – including dual vanity mirrors, map lamps, remote trunk release, a 12-volt accessory power outlet, and more.

• The Corolla CE with manual transmission may be enhanced with an available Air Conditioning package. Air conditioning is standard on the Corolla CE with automatic transmission.

Corolla LE – CVTi-S (starting MSRP: $19,725)

The Corolla LE has a continuously variable transmission for inspired performance and efficiency, plus an enviable list of standard features – including 6.1” touch-screen Display Audio, 6 speakers, an ECO driving indicator, cruise control, air conditioning, back-up camera, heated front seats, automatic headlamp system, and more. New this year, the LE receives a fresh front grille treatment and a fold-down rear-seat armrest.

• An available Upgrade Package adds: A leather-wrapped steering wheel; 16” aluminum alloy wheels with locks; automatic air conditioning; a power tilting/sliding moon roof; and fog lamps.

Corolla S – six-speed manual (starting MSRP: $19,365)

Corolla S – CVTi-S (starting MSRP: $20,350)

Sporty and stylish, the Corolla S offers spry performance, advanced technology, and a premium interior. Whether equipped with a six-speed manual or a CVTi-S with paddle shifters, every Corolla S is loaded with S-exclusive features – including front sport seats,  sport fabric seat material with leatherette trim, a sport speedometer, sport front and rear fascia, a rear lip spoiler and more. Additional standard features include heated front seats, chrome exhaust tip, 6.1” Display Audio, 3.5” TFT multi-information display, leather-wrapped steering wheel, integrated signal lamps, fog lamps, automatic headlamp system, and more. New this year, the Corolla S receives a fold-down rear-seat armrest.

The Corolla S may be enhanced with a choice of available packages:

• The Upgrade Package adds: 17” aluminum alloy wheels with locks; rear disc brakes; automatic air conditioning; and a power tilting/sliding moon roof.
• The Technology Package builds on the Upgrade Package, adding: integrated SiriusXM Satellite Radio; AVN Premium Navigation; an eight-way power adjustable driver’s seat; Softex Leather seating surfaces; the Smart Key System with Push Button Start; and an electro-chromatic rear view mirror with integrated digital compass.

Alternatively, the Corolla S may be enhanced with a choice of two special packages to celebrate 50 years of Toyota in Canada. Available for a limited time only, made in Canada and available in Canada only, each is available in several colour combinations, including an exclusive Absolutely Red exterior:

• The 50^th Anniversary Special Edition package adds: 17” aluminum alloy wheels with unique black gloss finish; rear disc brakes; and unique red interior stitching.
• The 50^th Anniversary Special Edition with Moonroof package builds on this, adding: automatic air conditioning; and a power tilting/sliding moon roof.

Corolla LE ECO – CVTi-S (starting MSRP: $20,475)

The Corolla LE ECO features a special 1.8-litre four-cylinder engine with VALVEMATIC technology, matched to the efficient and advanced CVTi-S. Low-resistance tires and other features boost efficiency, giving this Corolla a remarkable fuel efficiency of 6.8L per 100 kilometers (city/highway combined)^*. An extensive list of standard features includes: 6.1” Display Audio system; automatic air conditioning; ECO driving indicator; a rear lip spoiler; back-up camera; heated front seats; automatic headlamp system; tire pressure monitoring system; and more. New this year, the Corolla LE ECO receives a fresh front grille treatment and a fold-down rear-seat armrest.

Corolla LE ECO – Technology Package – CVTi-S (starting MSRP: $25,200)

This Corolla comes with everything in the Corolla LE ECO – and a whole lot more. Additional standard features include  AVN Premium Navigation; voice recognition; Integrated SiriusXM Satellite Radio; Softex Leather seating; an eight-way power adjustable driver’s seat; electro-chromatic rear view mirror with integrated digital compass; the Smart Key System with Push Button Start; 16” aluminum alloy wheels with locks; tire pressure monitoring system; a power tilting/sliding moon roof; chrome window accent trim; fog lamps; automatic headlamp system; and more.

The 2015 Toyota Corolla is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/corolla.
* Fuel efficiency ratings are based on the new 5-cycle testing procedures (Natural Resources Canada)

Toyota is Global Hybrid Leader with Sales of 7 Million

TORONTO, ON., (Oct. 14, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.

Including hybrid vehicles launched this year, Toyota will introduce a total of 15 new hybrids globally through 2015.  Hybrids launched this year comprise the Lexus Voxy Hybrid and Noah Hybrid in Japan only (January), and the Lexus NX 300h (December). This month Toyota will introduce the Lexus RC 300h. Toyota plans to continue expanding its hybrid lineup and increase the number of countries and regions where it sells hybrid vehicles.

Today Toyota sells 27 different hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions. In Canada, Toyota and Lexus offer 11 hybrid models and one plug-in model. In fact, more than three quarters of all the hybrids sold in Canada since 2000 came from Toyota and Lexus. In August, Toyota Canada achieved the milestone of selling 100,000 hybrids in Canada.

By achieving global mass-market appeal, Toyota hybrids have created a significant positive impact in gasoline consumed and emissions generated by driving. To date, Toyota hybrid vehicles have resulted in approximately 49 million fewer tons^* of CO₂ emissions and saved 4.75B gallons of gasoline than would have been emitted or used by gasoline-powered vehicles of similar size and driving performance. In Canada alone, Toyota and Lexus hybrids have saved Canadians almost 260 million litres of fuel and helped avoid over 600,000 tonnes of C02 emissions.

Although Toyota provides consumers a portfolio of options, including pure electrics and a fuel cell that will go in sale in summer 2015, hybrids will remain its core technology. Toyota therefore plans to continue working to enhance performance, reduce costs and expand its product lineup to create vehicles popular with consumers.

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

Toyota Climbs to No. 8 on Interbrand’s 2014 'Best Global Brands' with 20 Percent Brand Value Growth

Toronto, ON., (Oct. 9, 2014) –  Playful campaigns and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8^th most valuable global brand in its annual report. Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.

Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: 1) the financial performance of the branded products or services; 2) the role of brand in the purchase decision process; and 3) the strength the brand has to command a premium price, or secure earnings for the company.

Toyota’s increase in brand value reflects its recent global initiatives, including the Toyota Mobility Foundation, which addresses mobility challenges worldwide, and collaborations on innovative technologies that enhance sustainable transportation, such as fuel cell engineering and electric drivetrains. Toyota ranks No. 2 among the top 50 ‘Best Global Green Brands’ by Interbrand.

Bold Design Meets Big Value: The 2015 Toyota Camry

Striking new design :: New, sporty XSE and Hybrid SE grades
Competitive pricing for North America’s most popular passenger car

(CHARLOTTE, NC – October 8, 2014) Toyota raises the bar yet again in the mid-size sedan segment with a bold, bumper-to-bumper redesign of the Toyota Camry for 2015. With a striking new design, new model grades, and more dynamic handling, the 2015 Camry is Toyota’s best yet. And with highly competitive starting MSRPs, Camry is ready to welcome even more Canadians to the Toyota family.

“For 2015, we stripped down Camry to the chassis, and then re-built it from the ground up. The result is more style, more comfort and more driving fun,” said Larry Hutchison, Vice President at Toyota Canada Inc. “With a new, sportier Camry XSE and XSE V6, plus the permanent addition of the sporty and efficient Camry Hybrid SE to the line-up, we’re delivering more of what Canadians asked for. This really is a new Camry, from the new Toyota.”

Every 2015 Toyota Camry and Camry Hybrid benefits from bolder styling and improved handling.

Toyota designers and engineers re-imagined nearly every exterior surface of the car, while the new, upscale interior features premium, soft-touch materials throughout the spacious cabin. Advanced instrumentation with intuitive controls helps keep the driver’s eyes safely on the road ahead.

Underneath the striking new styling, the chassis and body structure are bolstered with additional spot welds, enhancing rigidity for better ride quality. Re-tuned suspension and steering systems take the Camry’s handling to a whole new level of responsiveness. And special attention to reducing unwanted wind and road noise has resulted in the quietest-ever Camry cabin.

The Camry is available with either a 2.5-litre four-cylinder or 3.5-litre V6 gas engine, paired with a 6-speed automatic transmissions.
The Camry Hybrid is built around a 2.5-litre four-cylinder Atkinson Cycle engine with Hybrid Synergy drive matched to an E-CVT.
All models are engineered for engaging performance and impressive efficiency.

The 2015 Toyota Camry is offered in six models, while the 2015 Toyota Camry Hybrid is offered in three.

2015 Camry LE (Starting MSRP: $23,850) Toyota’s popular Camry LE gets fresh style for 2015, plus more standard features – including automatic up/down function on driver and front passenger windows, chrome inner door handles, and a newly-available, striking black interior.

• The 2015 Camry LE may be further enhanced with an upgrade package that adds popular style, comfort and convenience features – including 17” aluminum alloy wheels, XM Satellite Radio, and an eight-way power-adjustable driver’s seat.

2015 Camry XLE (Starting MSRP: $30,970)
The Camry XLE features numerous comfort and convenience features, plus premium styling. It’s the first vehicle in the mid-size segment to be standard equipped with a wireless charging tray for select personal electronics. Other standard features include leather-clad seats with front seat heaters, a navigation system with 7” AVN monitor, XM Satellite Radio, 8-way power adjustable driver’s seat, garage door opener, the Smart Key System with Push Button Start, Blind Spot Monitor, Rear Cross Traffic Alert System, LED daytime running lights, and more.

2015 Camry XLE V6 (Starting MSRP: $34,550)
The Camry XLE V6 offers the same features and amenities as the well-equipped four-cylinder XLE, plus up to 268 horsepower and 248 foot-pounds of torque and dual exhaust for even more driving fun. Other enhancements include a 10-speaker JBL audio system, LED headlamps, and more.


2015 Camry SE (Starting MSRP: $24,990)
The Toyota Camry SE is distinguished by its unique mesh grille and more aggressive styling – plus unique 17” aluminum alloy wheels, paddle shifters, rear spoiler, and more.

2015 Camry XSE (Starting MSRP: $27,990)
The Toyota Camry XSE is an all-new model for 2015 – featuring the convenience and premium features of an XLE grade Camry with a unique, sporty focus. The Camry XSE has an edgier look, with model-specific 18” aluminum alloy wheels, LED daytime running lamps, and aggressive styling including the SE’s unique mesh grille. Handling is more dynamic and fun, with unique shock absorbers, firmer bushings, higher-rate coil springs, specially-tuned steering and other enhancements to make it the sportiest Camry yet. Other standard features include Alcantara-clad sport seats with front seat heaters, a premium navigation system with 7” AVN monitor, and XM Satellite Radio.

• The Camry XSE may be enhanced with an available upgrade package, which adds safety and convenience features – including a Blind Spot Monitor, garage door opener, power moon roof, and electro-chromatic rear view mirror with integrated digital compass.

2015 Camry XSE V6 (Starting MSRP: $33,650)
This V6-powered XSE version of the Camry is also an all-new model for the 2015 year. It delivers the same great, aggressive styling as the Camry XSE, plus up to 268 horsepower and 248 foot-pounds of torque for even more driving fun. Other enhancements include a 10-speaker JBL audio system, LED headlamps, Blind Spot Monitor, Rear Cross Traffic Alert System, Anti-theft system, and more.

2015 Camry Hybrid LE (Starting MSRP: $28,410)
The Toyota Camry Hybrid LE gets fresh style for 2015, plus more standard features – including automatic up/down function on driver and front passenger windows and a new TFT multi-information display. Other upgrades include an eight-way power adjustable driver’s seat and an additional 12V accessory power outlet.

2015 Camry Hybrid SE (Starting MSRP: $29,635)
First introduced in early 2014 as a special edition, the popularity of this sportier Camry Hybrid means it’s now part of the permanent line-up. For 2015, the Camry Hybrid SE features unique dynamic suspension tuning for an eco-fun driving experience; the only hybrid vehicle in its class with a sport suspension. Up front, the stabilizer bar, absorber valve structure, and control arm bushing components were enhanced to offer improved ride quality while sharpening steering feel. The Hybrid SE’s vehicle stability control system has been retuned for smoother intervention and a more natural driving feel.

2015 Camry Hybrid XLE (Starting MSRP: $34,500)
The Toyota Camry Hybrid XLE combines style, luxury, advanced technology and efficiency. New features as standard include LED daytime running lights, unique wheels, leather-clad heated front seats, leather shift knob, premium navigation, Moonroof, JBL Audio, Blind Spot Monitor, Rear Cross Traffic Alert System, wireless charger, and integrated garage door opener.

The new 2015 Toyota Camry and 2015 Toyota Camry Hybrid are coming soon to Toyota Canada dealers from coast to coast. For full details and specifications, visit www.toyota.ca/camry/coming-soon.