2013 Camry car of the year in Korea

The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens.

 The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia, to become the first foreign vehicle to take home the Korea Automobile Journalist Association's Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 per cent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market.

Article by Zach Bowman
Posted Feb 26th 2013 in Autoblog Canada

Canadian Black Book Best Retained Value Awards

Toyota Canada Wins More 2013 Canadian Black Book Best Retained Value Awards Than Any Other Auto Manufacturer

 For this year’s awards, Canadian Black Book analyzed 2009 model year cars and trucks and determined the vehicles that retained the highest percentage of their original MSRP after four years.

Among the winners, Prius finished on top in the compact car segment, marking the first time a Prius has won a CBB Retained Value Award. Also, the Lexus GS series came first in the luxury category; while the Toyota Tacoma, Tundra and Sienna led the way among trucks and vans; and the Toyota FJ Cruiser, Sequoia and Lexus LX 570 each took top spot in their respective SUV categories. 

Also, five models from Toyota and Lexus have captured 2013 Canadian Residual Value Awards from ALG. These awards recognize 2013 vehicles that are forecast to retain the highest percentage of MSRP over the next three years. Winners include the Toyota Avalon, Sequoia, Tacoma and Tundra, and the Lexus GS 350.
 
In addition, Toyota has earned the Vincentric Best Value in Canada Award for Passenger Cars for the 2012 model year. Vincentric also named Toyota the Best Hybrid Brand in Canada. Plus, Toyota won 11 Best Value in Canada Awards for individual vehicles. The Prius, Prius c, Prius v, Camry Hybrid, Highlander Hybrid, Avalon, Venza, 4Runner, Sequoia, Sienna and Tacoma all came in first place in their segments. For these awards, Vincentric assessed long-term value by measuring cost of ownership.
 
“We’re extremely proud of all of these prestigious accolades that demonstrate the lasting value of our products,” said Larry Hutchinson, Managing Director, Toyota Canada Inc. “Most importantly it’s what these awards really mean for our customers. When someone buys one of our products, they can rest assured they will get many years of value from their investment.”

2013 RAV4 is here!

We are delighted to report that the new 2013 Toyota RAV4 has arrived at Peace Arch Toyota.

07FEB2013.  The first 2013 RAV4 models arrive at Peace Arch Toyota.

Peace Arch Toyota's first glimpse of the 2013 RAV4.