Auto giant tops 49 brands in 13 sectors
Toyota has been named the world’s Best Global Green Brand for 2012 for
its leadership in innovation, environmental sustainability and fuel
efficiency. It’s the second successive year the automotive giant has
held the top spot of all world brands in 13 sectors.
The Best Global Brand Top 50 awards are bestowed by Interbrand, the
world’s leading brand consultancy firm (specializing in brand strategy,
analytics and valuation, corporate design, digital brand management,
packaging design and naming). Also making the list are Honda (3rd
overall), Volkswagen (4th), BMW (10th), Ford (15th); Mercedes-Benz
(16th), Hyundai (17th) and Nissan (21st).
The rankings were determined by a survey of more than 10,000
respondents in 10 countries to analyze each company’s environmental
record and how the company is perceived by consumers.
Toyota was singled out for its unparalleled sustainability
leadership. In particular, Interbrand praised the deeply ingrained
environmental sustainability in the company culture, which has been a
core management priority since the early 1990s.
That dedication to sustainability is credited for keeping the company
ahead of the clean vehicle trend and resulting in steady improvements
in energy use, water consumption, waste, and toxic emissions year after
year. And, it continues to embark on company wide initiatives to improve
environmental performance and build on reputation for cutting-edge eco
vehicle development through innovation, key partnerships and strategic
campaigns.
At the centre of the company’s success, says Interbrand, is the halo
effect generated by the success and long-term visibility of Prius,
which, in many people’s minds, has become synonymous with the term
“hybrid.”
Honda was praised for its green brand visibility in many world
markets, including North America, Japan and the U.K. Its manufacturing
plants in North America continue to develop methods to diminish waste
throughout the product life cycle. The company also publicizes an
ecological evaluation of its suppliers and consistently tops lists as
the greenest automaker for low emission ratings and nontoxic design
measures.
Volkswagen was commended for its substantial environmental
investments and goals, leadership in innovation, environmental
sustainability and fuel efficient vehicles.
BMW was praised for its “EfficientDynamics” initiative, which applies
green thinking to every stage of product development as it strides
toward fuel efficiency and emission reductions.
This article written by
Joe Duarte June 28th, 2012